Redes sociais e padrões estéticos : o perfil de Kylie Jenner no instagram

Abstract

The present work aimed to analyze the profile of the businesswoman and media personality Kylie Jenner, through the social network Instagram. At contemporary times, with the Internet and the advent of social networks, we experience the recent emergence of digital influencers, a term that refers to users who use their popularity on a certain social network to promote a lifestyle and even products from a specific sponsoring brand. Having as object of analysis the businesswoman and media personality Kylie Jenner, this research aims to understand from your posts on your profile Instagram, if there is a type of standard of beauty and aesthetics that is constructed and whether such publications in any way cause a type of impact or influence on society. There is a relationship with Kylie Jenner's body shared as a form of profit. In this way, it is also intended to a study of projected bodies and the visual market of brands.