Protegendo a privacidade dos dados pessoais no Brasil: análise da Lei de Proteção dos Dados (LGPD)

Abstract

Digital transformation driven by the internet is a global reality. However, the ease of collecting, storing and sharing data also brings significant risks, putting personal data and privacy at risk. In this sense, the study aims to present an analysis of the General Data Protection Law (LGPD), highlighting its importance in protecting privacy and personal data in Brazil. Methodologically, a theoretical study was carried out at an exploratory level, based on bibliographies available in online databases, Google Scholar and Capes journals. From the data analyzed, the implementation of the LGPD in 2020 stands out as a significant regulatory framework, aligning Brazil with international data protection standards. Concepts, legislative evolution, the Law and its fundamental principles are covered. The importance of not only legal compliance is highlighted, but also the creation of an ethical and safe environment. Therefore, the adaptation of companies to the LGPD faces challenges and opportunities given its relevance in preserving privacy and building customer trust.