A influência da mídia no ato da doação de sangue no município de Itumbiara-GO

Abstract

Blood donation is considered an essential practice for the maintenance of blood supply in blood banks and to guarantee urgent procedures and transplants. Thus, the blood donation campaigns related to the media has been an important tool to attract new blood donors as well as assist in the retention of those already donate. Given the concern in capturing an increasing number of donors, this study aims to analyze which media influence in the act of blood donation donation, identifying whether the information submitted by it has been an essential factor in the predisposition to donate blood. One population-based study was conducted with 393 students of three higher education institutions in the city of Itumbiara, Goiás. Data collection was conducted through questionnaires containing questions related to socioeconomic status, demographic and questions related to blood donation campaigns. Of the total number of volunteers involved in the study (393), 70.5% female and 29.5% male. There was a predominance of students aged up to 29 years, singles and belong to the Catholic religion. Students UEG have higher percentage (36.5%) of students who have donated blood at least once. However, 70.5% of the total survey participants said they had never donated blood. Of the 116 subjects (29.5% of the total) who claimed to have carried out such an action at least once, 12.7% stated that this act was carried out on their own. The medium most used by undergraduate students is the internet. It was found that 96.9% of respondents have seen or heard any campaign related to blood donation through the media. Of this total, 57% said they are touched by the campaigns presented by the media. The data show that the three universities were the predominance of individuals not blood donors. However, they claim that they were motivated and positively influenced by the campaigns presented by the media. In this context, it is believed that other factors, such as fear, may influence the decision not to carry out the blood donation.