Fidelização de clientes: marketing como ferramenta na pós-venda

Abstract

Marketing has several important tools for businesses, and one of the most important tools for business is after-sales. Post-sales is typically used to measure customer satisfaction indices, which leads the company to make adjustments and changes in sectors, products or services that are not developing according to what the customer would like it to be. However when starting the following research it was seen that after sales can be used for another purpose besides measuring satisfaction indexes, this tool can also be used to retain customers, because with the application of the surveys one can see what the customer searches for a company, not just the product or service, but the treatment they want to receive from the company. The utility X was used as an example of research and its clients to verify if the after-sales tool could really be used to retain customers and it was concluded that yes, it can be used to know the customer better and be able to work on top of the client. profile of each.