Características dos consumidores de alimentos via aplicativos de entregas: uma abordagem a partir de Valparaíso de Goiás

Abstract

In recent times, the popularization of food delivery apps has been observed, which can be ready-to-eat meals or food for preparing meals at home. This is due to the fact that people seek to acquire more free time. With the emergence of this technology, it turns out to be necessary to analyze this branch. Therefore, this research aims to seek and describe the common characteristics of food consumers in the municipality of Valparaíso de Goiás (GO); whether processed foods, food raw materials or ready-to-eat meals, all through delivery applications. Therefore, an exploratory research was carried out, of a quantitative-qualitative nature, using the Google Forms platform as data collection, in search of information on the topic of food consumption by application. The questionnaire was applied to the general public, with a total of 100 respondents, the sample was identified as a survey, as it focuses on the target audience. It is noticeable the advancement of technology, and how the adaptation of companies and public acceptance regarding this subject has been, as shown in the bibliographic research. In the field research carried out, it was verified with the data collection that the vast majority of women, aged between 18 and 25 years old and with a monthly income of up to one and a half minimum wage, are the public that consumes food through a food app. deliveries. It is also possible to notice, in the general scope of the research, that people seek the applications as an option both for the economy, with discount coupons and for the convenience of ordering anywhere.