Folia goiana : a mercantilização da festa em Itaguari-GO

Abstract

This work aims to analyze the process of commodification of the folia de Reis Goiana de Itaguari, after the festivities moved from rural areas to urban. The transformations that this process brings about in values will be analyzed, in tradition and beliefs. The research was carried out through a comparative study and field observation, with interviews with traders, revelers and participants of the party and also with the comparison with the relevant bibliography. The results demonstrate that this process of commodification is natural to popular festivals and point out benefits as well as negative aspects, both for the city and for tradition. It is hoped that this work can contribute in some way to education in general and also for the knowledge of the Itaguarina population.