VANTAGENS DO COMÉRCIO ELETRÔNICO PARA AS PEQUENAS EMPRESAS

Abstract

This work presents the scenario of e-commerce in Brazil, showing its evolution, with billing data, number of sales, number of customers, age group that most uses, among other information. It was found that this segment has grown a lot in recent years, the coronavirus crisis has contributed to this growth, as well as the democratization of internet access and the sale of devices such as cell phones and computers. This research aims to identify the advantages that e-commerce offers to small entrepreneurs, as well as to analyze the payment channels and product sales. The scientific method used was descriptive, qualitative, field research, and data collection through a closed trial. The results helped to understand the consumption pattern of the research participants, in virtual commerce, and the advantages offered, thus allowing the targeting of products according to the mentioned characteristics. Through the above, it is concluded that in the digital age, e-commerce is extremely important for small businessmen.